Create your own content in the form of a list. Find popular lists and configurations. Then use social tools to send what you’ve found or created around the web. Utensi aims to be a list creation and distribution service that works over multiple networks and devices.

Utensi was conceived in March of 2009 by a couple of friends hanging out in Cappadocia, Turkey. The initial idea was to provide a space to create and find gear lists in a clean format.

Utensi is a privately funded start-up based out of Honolulu, Chicago, and Syracuse.